TORONTO – October 19, 2016 – SmoothPay announced today that it is changing its corporate name to Smooth Commerce. The name change reflects the company’s broader retail commitment and its expertise in driving the innovation needed to shape the future of customer engagement and loyalty through digital and mobile technology solutions.

Established in 2013, Smooth Commerce has grown from a mobile payment and loyalty app for independent businesses to a comprehensive enterprise-class platform incorporating data analytics and engagement tools to increase sales, drive new customer acquisition, streamline loyalty and payment and build stronger customer relationships.

“The company’s mission from the beginning has been to revolutionize the way customers shop and merchants serve, making the experience ‘smooth’ for everyone involved,” stated Smooth Commerce CEO Brian Deck.

“The new name – Smooth Commerce – allows us to emphasize our core value proposition around changing the way transactions take place and how both customers and merchants interact. Our goal is simple: reduce friction, improve the customer experience and increase sales.”

With the release of their white label platform in 2014, SmoothPay marked the evolution of their product capabilities while maintaining their original vision of becoming as Deck says “the most complete mobile commerce and engagement platform for retail businesses.”

The Smooth Commerce platform has been designed to serve multiple verticals including grocers, coffee chains, convenience stores, quick service restaurants (QSR), gas retail, department stores and even arenas and stadiums. It provides extremely valuable functionality for a company’s sales, marketing, operations, and finance departments.

“As a company with its roots in digital technology, we are committed to delivering breakthrough products and services that will help connect all the points in the retail space.”

SmoothPay will remain the name of the consumer-facing app serving both independent merchants and white label customers.

About Smooth Commerce

Smooth Commerce is the most complete mobile commerce and engagement platform for retail businesses.  Smooth Commerce apps combine payment, loyalty, ordering, search and social in a secure real-time transaction. Our easy-to-use platform provides merchants with data analytics and engagement tools to increase sales, drive new customer acquisition, streamline loyalty and payment and build stronger customer relationships.  Visit http://www.smoothpay.com and http://www.smoothcommerce.tech for more information and follow us on Twitter, Facebook, YouTube, Instagram, LinkedIn and our SmoothPay blog.